01
Enter
Growth & Market Expansion
Where to play. How to enter. How to win.
- Market Entry & International Expansion
- Go-to-Market Strategy
- Growth Market Strategy
Strategic Marketing Partners
Marketing decisions
that move businesses forward.
Senior marketing expertise for businesses entering markets, building brands and pursuing their next stage of growth.
Discuss a brief ↘01 / POINT OF VIEW
Strategy is only useful when it changes what happens in the market.
Exacta & Partners works with leadership teams on the marketing decisions that materially affect commercial performance: where to play, how to enter, how to position and what capability is required to compete.
02 / WHO WE ARE
We are a senior-led strategic marketing advisory.
Exacta & Partners works with businesses facing important growth decisions: entering new markets, building stronger brands and strengthening the marketing leadership required to compete.
Founded and led by Massimo De Zordo, an international marketing executive with more than twenty years’ experience across Europe, the Middle East and growth markets, Exacta combines strategic thinking with the perspective of someone who has actually operated inside complex international businesses.
We understand markets from the inside: different consumers, cultures, channels and competitive realities. We know that what works in one market rarely transfers unchanged to another and that international growth requires both consistency and local judgement.
We combine this market experience with a contemporary approach to marketing. AI and new technologies accelerate insight, analysis and execution, helping us work faster, interrogate problems more deeply and turn strategic thinking into action.
We stay close to what is changing in technology, media, culture and consumer behavior without chasing every new trend.
We believe strategy has to be commercially useful: clear enough to make decisions, practical enough to execute, specific enough to make a difference.
We work differently.
Senior involvement from the start, small teams, direct access and no layers of unnecessary process.
03 / WHAT WE DO
Enter. Build. Lead.
02
Build
Brand & Marketing Strategy
Building brands and marketing that perform in market.
- Brand Strategy & Positioning
- Marketing Strategy, Consumer Understanding & Category Development
- Sponsorship & Strategic Partnerships
03
Lead
Marketing Leadership
Senior capability when the business needs it.
- Fractional CMO & Executive Advisory
- Marketing Organisation & Capability
- Marketing Transformation & Operating Model
04 / HOW WE THINK ABOUT MARKETING
Start with the business.
Then choose the channels.
Social, creators, content, paid media and retail media all have a role to play. But none of them is a marketing strategy on its own.
We start with the questions that come first: what is changing in the market, what people need, where the brand can win and what will create commercial value. Only then do we decide which channels, partners and technologies can do the job best.
START HERE
Market. Consumer. Brand. Commercial opportunity.
Understand the context, define the opportunity and make the strategic choices.
then
BRING IT TO MARKET
Social. Creators. Content. Media. Partnerships. Retail.
Use the right mix of channels and tools to turn the strategy into action.
The channel is never the starting point. The business question is.
OUR PERSPECTIVE
A commercial perspective on marketing.
05 / HOW WE WORK
Senior from day one.
The people you meet are the people doing the work. No junior pyramid between the question and the answer.
Grounded in markets.
Strategy has to survive contact with customers, channels, competitors and commercial reality.
Decision-led.
We start with the decision that needs to be made, not a methodology looking for somewhere to be applied.
06 / WHERE WE WORK
International by design.
We work across markets and cultures, with a particular focus on Europe, the Middle East and Africa.
LondonUnited Kingdom
MilanItaly
MadridSpain
DubaiUAE
Connecting the markets, cultures and commercial realities we know best.
Selected assignments worldwide.
07 / START A CONVERSATION
Have a market, brand or growth question worth solving?
Tell us briefly what you are working on. We will come back to you directly to understand the context and decide whether a conversation would be useful.
Prefer email? info@exactaandpartners.com